As the Founder of Nexus, Francis has been doing SEO in Alta Vista, Infoseek, and Yahoo since 1994; and with Google since 1999. SEO as a service has evolved drastically since the recent years notably when Google introduced RankBrain (Machine Learning) to understand and to predict searcher’s intention. According to Francis, a fixed package will never work for any business and better off save money if one is to invest in CHEAP SEO. He believes in and has proven throughout the years since the establishment of Nexus that: customised SEO package should be introduced by the agencies in order to reach further beyond client’s business target and expectation.

Francis also stated that having customised SEO is certained to see Return of Investment (ROI) over the time: the fruitful result is what you sowed. As content marketing & social media management are needed and although they may be billable hours; however he raised the questions that, how would one top quality agency would not bill to their clients should they are to spend their professional hours with them? As a business owner and manager, he advised that professional SEO consultation hours are needed for one to understand further about SEO: what they can bring you and the approximate timeline it takes to deliver ROI for the business.