Quick question: What pops up in your mind when someone asks you, “What’s the difference between life now and 20 years back?” One word, digital.20 years ago, we used to send SMS, MMS, Video Call  or Blackberry Messenger (BBM). Remember those keypads? Texting while not looking at the phone?

Imagine a new brand journey shaping from marketing, and this transformation doesn’t include conventional advertising anymore. A quick search online on the “death of advertising” and ongoing speculations of traditional media agencies going extinct will likely shock you, however, it also serves as a reminder to start marketing in a more powerful and effective way. Ranging ...

Show the world what you are passionate about in a video! Begin with a goal in mind. A strategic marketing plan is put in place to ensure that your video produced receives a substantial reach, social sharing and engagement rate, and hopefully being able to convert potential clients too! Research has found that a ...

Instagram has rolled out an in-app checkout feature that allows customers to tap, view and purchase products from a brand’s shopping post without leaving the app. This feature was launched on 19 March 2019 to 23 brands including Adidas, H&M, Michael Kors, Burberry and Nike.

What about the conversion rate! Trying to improve your conversion rate on the website? Your SEO Ranking is good, traffic is good but they are leaving without converting?Why is your traffic not converting? Here are the top 3 reasons why your website visitors are not converting.

It is an ultimate horror! Are the negative comments turning your potential customers away? Noticed how that one terrible complaint is hurting your business? Fret not, you are not the only one.Past research found that two-thirds of customers form their opinion of a business after reading just four reviews! Hence, handling it ...

.. to have a purpose in your job. Do you feel like you are wasting time and effort in Social Media Marketing for your business with low ROI?Sprinting your way through Social Media Marketing is, just not the right move. It’s a marathon journey, with pit stops along the way to optimise ...

I am a Responsive Website.I respond and adapt to the size of your screen.

YouTube Ads is a powerful tool to generate awareness and revenue for your business. As the second largest search engine after Google, almost 5 billion videos are being watched daily with the majority of the audience range between 18 and 49 of age.This number will only expand in the future and according ...

Get Set! Go Mobile-IndexingMobile-Indexing for your website. Google has started to follow best practices for mobile first-indexing as part of their migrating sites initiatives. Crawling, indexing and the ranking system has relied on the desktop version previously, thus not being able to provide the best user experience to people ...

Have you ever thought how many people are searching on Google nowadays? 3.5 billion!Well, isn’t that an opportunity you should grab?Now you might ask, should I opt for Search Engine Optimisation (SEO) or Pay-Per-Click (PPC)? While both SEO and PPC is able to improve the visibility ...

Have you been thinking about entering the world of Pay Per Click?Pay-Per-Click (PPC) is an internet advertising model used to generate quality leads to websites when the advertisement is clicked.  There are various PPC platforms out there. At Nexus, we specialised in the following: Google Ads Facebook Ads YouTube Advertising LinkedIn Marketing ...