Instagram has rolled out an in-app checkout feature that allows customers to tap, view and purchase products from a brand’s shopping post without leaving the app. This feature was launched on 19 March 2019 to 23 brands including Adidas, H&M, Michael Kors, Burberry and Nike.

What about the conversion rate! Trying to improve your conversion rate on the website? Your traffic is good but they are leaving without converting?Why is your traffic not converting? Here are the top 3 reasons why your website visitors are not converting.

It is an ultimate horror! Are the negative comments turning your potential customers away? Noticed how that one terrible complaint is hurting your business? Fret not, you are not the only one.Past research found that two-thirds of customers form their opinion of a business after reading just four reviews! Hence, handling it ...

.. to have a purpose in your job. Do you feel like you are wasting time and effort in Social Media Marketing for your business with low ROI?Sprinting your way through Social Media Marketing is, just not the right move. It’s a marathon journey, with pit stops along the way to optimise ...

I am a Responsive Website.I respond and adapt to the size of your screen.

YouTube Ads is a powerful tool to generate awareness and revenue for your business. As the second largest search engine after Google, almost 5 billion videos are being watched daily with the majority of the audience range between 18 and 49 of age.This number will only expand in the future and according to ...

Get Set! Go Mobile-IndexingMobile-Indexing for your website. Google has started to follow best practices for mobile first-indexing as part of their migrating sites initiatives. Crawling, indexing and the ranking system has relied on the desktop version previously, thus not being able to provide the best user experience to people ...

Have you ever thought how many people are searching on Google nowadays? 3.5 billion!Well, isn’t that an opportunity you should grab?Now you might ask, should I opt for Search Engine Optimisation (SEO) or Pay-Per-Click (PPC)? While both SEO and PPC is able to improve the visibility ...

Have you been thinking about entering the world of Pay Per Click?Pay-Per-Click (PPC) is an internet advertising model used to generate quality leads to websites when the advertisement is clicked.  There are various PPC platforms out there. At Nexus, we specialised in the following: Google Ads Facebook Ads YouTube Advertising LinkedIn Marketing ...

Google Ads is by far the best Pay-Per-Click (PPC) platform but it can be costly for small and medium businesses. Make every cent spent count. Focus on your business goals and identify the relevant Google Ads metrics to maximise your campaigns’ effectiveness.Wait a minute. Google Ads provides tons of information with confusing ...

The ProblemHow can we drive traffic to the company website? This article is a combination of 5 case studies from clients who faced the same issue. They have a well-designed website but, not generating ...

We used to see www. In the early days of the internet. It was the norm. These days, many websites are omitting the www. So, will choosing one or the other impact your website’s SEO?Will you get duplicate content issues by having both www and non-www versions?Let us take a look at the answers ...