Get Set! Go Mobile-IndexingMobile-Indexing for your website. Google has started to follow best practices for mobile first-indexing as part of their migrating sites initiatives. Crawling, indexing and the ranking system has relied on the desktop version previously, thus not being able to provide the best user experience to people ...

Have you ever thought how many people are searching on Google nowadays? 3.5 billion!Well, isn’t that an opportunity you should grab?Now you might ask, should I opt for Search Engine Optimisation (SEO) or Pay-Per-Click (PPC)? While both SEO and PPC is able to improve the visibility ...

Have you been thinking about entering the world of Pay Per Click?Pay-Per-Click (PPC) is an internet advertising model used to generate quality leads to websites when the advertisement is clicked.  There are various PPC platforms out there. At Nexus, we specialised in the following: Google Ads Facebook Ads YouTube Advertising LinkedIn Marketing ...

Google Ads is by far the best Pay-Per-Click (PPC) platform but it can be costly for small and medium businesses. Make every cent spent count. Focus on your business goals and identify the relevant Google Ads metrics to maximise your campaigns’ effectiveness.Wait a minute. Google Ads provides tons of information with confusing ...

The ProblemHow can we drive traffic to the company website? This article is a combination of 5 case studies from clients who faced the same issue. They have a well-designed website but, not generating ...

We used to see www. In the early days of the internet. It was the norm. These days, many websites are omitting the www. So, will choosing one or the other impact your website’s SEO?Will you get duplicate content issues by having both www and non-www versions?Let us take a look at the answers ...

5 benefits of social media marketing that business owners need to know or if you are starting your own business.

Which one should you focus on? Branding or Search Engine Optimisation (SEO)?You often see experts debating about branding and SEO. Which one should businesses focus on? Many said both branding and SEO can’t work together.They can and SHOULD be done together!SEO and branding ...

Hi AI, we are keeping our jobs. Artificial intelligence (AI) is everywhere! All the way from Siri to Amazon to Netflix. It ultimately makes completing our tasks more efficient. But, is this technology replacing our jobs? Well, no. One thing is for sure, AI can not replicate a human’s creativity - yes!The relationship between AI & SEO

Have you been thinking on why you need an e-commerce page on your website?The advancement of technology is changing the way we live our lives. Our daily routines are being digitalised one by one. In just a touch of a button, you can book a ticket for your next exciting holiday or purchase the shoes you have been dreaming ...

What attracts you the most? An interesting blog post? Or a minute video of the same content? It’s not difficult to guess. It’s video.You don’t need to be an expert to see why. Video’s easy-to-digest format is able to carry the message across within a minute, as compared to reading ...

Artificial Intelligence (AI). Machine Learning (ML). Deep Learning (DL). You might come across these terms and you realised sometimes they are used interchangeably. In reality, they are quite different.Artificial Intelligence (AI)AI is defined as the machine’s ability to imitate human cognitive behaviour such as decision-making, learning, problem-solving and so on. Knowledge engineering is the core of AI research and development. Machines or computer systems can learn if they are fed with a big amount of data. Early AI was only able to mimic what could be an accountant’s knowledge of ...