Social media platforms such as Facebook and Instagram have disrupted the digital marketing landscape these past few years and this is something that cannot be ignored. Initially, posting content was only needed to grow a following base. But in this time and day, it takes more than just content to wow your online audiences.

If you’re a marketer, you would know how much of a hassle it is to discover the right channels for your business especially online. Typically, a marketer spends most of his/her time finding hot new social channels for engagement in order to get clients attracted to their business. Although it is important for marketers ...

Currently living in 2019, I suppose it wouldn’t be a surprise if I were to straight-out hand it to you that we, as consumers, are mostly impacted through the Internet and its digital technologies. With the presence of an ever-growing platform, increasingly adapting to new trends and arrivals, I could now daringly point out that ...

Everyone is talking about digital transformation but do you know your role in this ever-changing digital world? AI is slowly taking over the mundane task, allowing humans to have more time to think and innovate. The main question remains, with the advancement of AI technology, what will our role be as a human in the future?

In the digital world, I consider myself whoever I want to be. If I want to be an author who writes about her travels and the people she has met along the way, then I could be an author. If I want to be an influencer who recommends what’s old and what’s new in the beauty ...

Digital Transformation. I bet you’re pondering on it right now. Should you start it or should you not?It’s either your business has already started walking down the path to transformation or yet to begin on this enthralling journey.But most likely, you would have noticed how most of your clients, customers, acquaintances and ...

Quick question: What pops up in your mind when someone asks you, “What’s the difference between life now and 20 years back?” One word, digital.20 years ago, we used to send SMS, MMS, Video Call  or Blackberry Messenger (BBM). Remember those keypads? Texting while not looking at the phone?

Imagine a new brand journey shaping from marketing, and this transformation doesn’t include conventional advertising anymore. A quick search online on the “death of advertising” and ongoing speculations of traditional media agencies going extinct will likely shock you, however, it also serves as a reminder to start marketing in a more powerful and effective way. Ranging ...

Show the world what you are passionate about in a video! Begin with a goal in mind. A strategic marketing plan is put in place to ensure that your video produced receives a substantial reach, social sharing and engagement rate, and hopefully being able to convert potential clients too! Research has found that a ...

Instagram has rolled out an in-app checkout feature that allows customers to tap, view and purchase products from a brand’s shopping post without leaving the app. This feature was launched on 19 March 2019 to 23 brands including Adidas, H&M, Michael Kors, Burberry and Nike.

What about the conversion rate! Trying to improve your conversion rate on the website? Your SEO Ranking is good, traffic is good but they are leaving without converting?Why is your traffic not converting? Here are the top 3 reasons why your website visitors are not converting.

It is an ultimate horror! Are the negative comments turning your potential customers away? Noticed how that one terrible complaint is hurting your business? Fret not, you are not the only one.Past research found that two-thirds of customers form their opinion of a business after reading just four reviews! Hence, handling it ...