What is marketing? In many businesses today, we know the importance of marketing but is marketing actually measurable? Many are asking on how do we measure the KPI of marketing.  As many organizations struggle in finding the proper measurement of these, they are constantly bombarded with new marketing concepts and ideas to generate leads that ...

If you are an advertiser on Google Ads, you’ve come across many advise to check on your Quality Score. Since the rollout of this in 2017, many are still find this as mysterious information. Allow us to clarify and emphasize the importance of Quality Score in your campaigns Source: Google Support As per ...

LinkedIn is all about building networks and connections. Being a B2B go-to platform, majority number of users are professionals from large corporations and SME industries. By reaching out and making connections with them, you will notice how this provides the opportunity for brands to grow and reach out to an even larger prospect. While LinkedIn can grow your brand, it is also a top-rated social network used to increase website traffic and lead generation in the business.

If you are keen on exploring YouTube as a platform for your business, you are at the right place.  Research illustrates how video, by nature, engages readily with prospects by  having them yearning about what happens next, before compelling them to take action. Matter of fact, ...

Social media platforms such as Facebook and Instagram have disrupted the digital marketing landscape these past few years and this is something that cannot be ignored.  Initially, posting content was only needed to grow a following base. But in this time and day, it takes more than just content to wow your online audiences.

If you’re a marketer, you would know how much of a hassle it is to discover the right channels for your business especially online.  Typically, a marketer spends most of his/her time finding hot new social channels for engagement in order to get clients attracted to their business.  Although it is important for marketers ...

Currently living in 2019, I suppose it wouldn’t be a surprise if I were to straight-out hand it to you that we, as consumers, are mostly impacted through the Internet and its digital technologies.  With the presence of an ever-growing platform, increasingly adapting to new trends and arrivals, I could now daringly point out that ...

Everyone is talking about digital transformation but do you know your role in this ever-changing digital world? AI is slowly taking over the mundane task, allowing humans to have more time to think and innovate. The main question remains, with the advancement of AI technology, what will our role be as a human in the future?

In the digital world, I consider myself whoever I want to be. If I want to be an author who writes about her travels and the people she has met along the way, then I could be an author. If I want to be an influencer who recommends what’s old and what’s new in the beauty ...

Digital Transformation. I bet you’re pondering on it right now. Should you start it or should you not? It’s either your business has already started walking down the path to transformation or yet to begin on this enthralling journey. But most likely, you would have noticed how most of your clients, customers, acquaintances and ...

Quick question: What pops up in your mind when someone asks you, “What’s the difference between life now and 20 years back?”  One word, digital. 20 years ago, we used to send SMS, MMS, Video Call  or Blackberry Messenger (BBM). Remember those keypads? Texting while not looking at the phone?

Imagine a new brand journey shaping from marketing, and this transformation doesn’t include conventional advertising anymore. A quick search online on the “death of advertising” and ongoing speculations of traditional media agencies going extinct will likely shock you, however, it also serves as a reminder to start marketing in a more powerful and effective way. Ranging ...