• weixin
    By: Wei Xin

    Video Marketing : A Storytelling Approach

    Reminiscing the commercials and clips you have watched in the past, which one(s) are still residing in your memory? Thailand ads perhaps? Or videos that triggered you sympathetic instinct? It is no surprise that we tend to remember or even name videos that integrate storytelling as a communication tool with audience. Human are social creatures; people are allured to stories; and we ...
  • simlim-min
    By: Sim Lim

    How Digital Marketing Will Change in 2018

    This move in 2018 is also accompanied by a shift in digital marketing. New trends are entering the market and your company needs to be aware, otherwise, you may be forced to leave. As demand becomes more compelling and appealing to more customers, future digital marketing will drive new technologies as consumers demand a complete experience.The function of ...
  • pinfu-min
    By: Pin Fu

    Using Chatbots to Improve Your Website SEO

    Nowadays, a chatbot is important on the website in order to let the people participate in a conversation with the chatbot immediately to get the information. The users can interact with the chatbot in an online environment using artificial intelligence such as chatbox or other chat interfaces. Chatbots gives users a sense of speaking to a real person. Chatbot can ...
  • peiling-min
    By: Pei Ling

    Social Media Marketing Has Become a “Need”

    Social Media Marketing (SMM) is a type of internet marketing. It is a way of marketing your business over the internet specifically on social media websites like Facebook, Twitter, LinkedIn, YouTube etc. Social media marketing basically covers the activities like sharing of videos, images and contents for the sake of marketing.The “
  • salmiyanti-min
    By: Yanti

    Is Responsive Design A Ranking Factor?

    Nowadays we live in a mobile-first era and are moving toward a mobile-first index. That’s because consumers are addicted to smartphone and tablets. In this environment, responsive design is no longer an innovation. Instead, it has become a standard component of any SEO plan, regardless of industry."more Google searches happen on mobile devices than on PCs in 10 nations including the US"When it comes to designing a mobile website, there are three choices:1. Responsive:Serves the same HTML code on the same URL ...
  • tan-min
    By: Tan

    Why You Need SEO & PPC in Your Marketing Plan

    Web traffic is the core of any online platform, website, app or digital presence. When you increase your traffic along with the quality of the visitors, you are more likely to increase your website conversion and get that traffic to become paying customers!Most of the businesses are limited to either (Organic search engine optimization - SEO) or (Paid search - PPC) ...
  • jun3-min
    By: Jun

    Let AI & Machine Learning Boost your Search Marketing?

    With the TECHNOLOGY CRAZE OF ARTIFICIAL INTELLIGENCE (AI), NATURAL LANGUAGE PROCESSING (NLP), MACHINE LEARNING, and chatbots, it’s important for us to know what the technology is, where it’s heading, and what how it will help on our digital marketing as a whole.Machine learning can be defined as an application of artificial ...
  • cheepoi-min
    By: Chee Poi

    The Future of Marketing with Machine Learning (Artificial Intelligent)

    Machine learning is making big changes in the world of digital marketing with its ability to process a large amount of data and making use of it. With the right amount of data, machine learning was given the capacity to respond quickly and precisely at the moments of customer behaviour changes, thus it brings forth the next-generation of customer experience. Moreover, every ...
  • melissa
    By: Melissa Cheng

    Can’t decide between Facebook Ads & Google Adwords?

    When it comes to Pay-Per-Click (PPC), Google Adwords and Facebook Ads ...
  • shichyn-min
    By: Jess

    Here’s What Most People Googled in 2017

    Previously, we did about Google Search Trend in 2015, now Do you know what was the most trending Google searches in year 2017? Every year Google announces its top searches over the past 12 months as a way for us to look back and see ...
  • puishan-min
    By: Pui Shan

    Our next curve of innovation in 2018

    Being in the industry for over 10 years, Nexus has witnessed the fast-changing digital economy in Malaysia. The trend has evolved from basic online business directory sites and website development trend until today’s search engine optimization (SEO) and content marketing. Although digital adaptations within Malaysian companies are not as advanced as ...
  • zoey-min
    By: Zoey

    What you have to know on 2018 Digital Trend!

    So 2017 is over and here comes 2018. Everyone has their new year resolutions, like start gym, be a better self, a company with new vision & mission, and of course, Google has their new trend that based on last year’s Google Search trend. Now let’s talk about how much fun and what is the 2018 search trends will bring.Mobile SearchesHave you ever noticed your search result is different when you search on your phone as compared to your computer? It is all ...