We used to see www. In the early days of the internet. It was the norm. These days, many websites are omitting the www. So, will choosing one or the other impact your website’s SEO? Will you get duplicate content issues by having both www and non-www versions? Let us take a look ...

5 benefits of social media marketing that business owners need to know or if you are starting your own business.

Which one should you focus on? Branding or Search Engine Optimisation (SEO)? You often see experts debating about branding and SEO. Which one should businesses focus on? Many said both branding and SEO can’t work together. They can and SHOULD be done together! SEO and ...

Hi AI, we are keeping our jobs. Artificial intelligence (AI) is everywhere! All the way from Siri to Amazon to Netflix. It ultimately makes completing our tasks more efficient. But, is this technology replacing our jobs? Well, no. One thing is for sure, AI can not replicate a human’s creativity - yes! The relationship between AI & SEO

Have you been thinking on why you need an e-commerce page on your website? The advancement of technology is changing the way we live our lives. Our daily routines are being digitalised one by one. In just a touch of a button, you can book a ticket for your next exciting holiday or purchase the shoes you have been dreaming ...

What attracts you the most? An interesting blog post? Or a minute video of the same content? It’s not difficult to guess. It’s video. You don’t need to be an expert to see why. Video’s easy-to-digest format is able to carry the message across within a minute, as compared to reading ...

Artificial Intelligence (AI). Machine Learning (ML). Deep Learning (DL). You might come across these terms and you realised sometimes they are used interchangeably. In reality, they are quite different. Artificial Intelligence (AI) AI is defined as the machine’s ability to imitate human cognitive behaviour such as decision-making, learning, problem-solving and so on. Knowledge engineering is the core of AI research and development. Machines or computer systems can learn if they are fed with a big amount of data. Early AI was only able to mimic what could be an accountant’s knowledge of ...

Wondering why you’re not getting any replies from the emails that you sent out? The reason could be, your emails did not reach the inbox of your recipients. Where could it be? Promotion? ...

We are living in an exciting and innovative time with futuristic technology literally at our fingertips. It’s no secret that recently there has been momentous hype surrounding machine learning (ML) as it has evolved from a sci-fi pipe dream to reality. But, no matter how much a business integrates emerging technology into their systems, the human ...

Social media is springing up like mushrooms after rain especially in this era where almost everything is technology dependent. Of course, the main reason for this to happen is that social media is a free platform for you to publish and advertise almost anything you want.  Despite there are millions of social media users, ...

Hi, Creative and Social Media Marketer, Marketing is an extremely crucial component in a company. With it, so comes you, the design and creative person responsible for turning dull contents into alluring visuals. Bigger organizations have their dedicated design team, but that is quite not the case for startups and small companies. Most ...

The fundamental elements of search engine optimization (SEO) campaign are keyword identification and analysis. Strategies are extensively driven by keywords, whereas content and structure are designed to land users on your website by targeting the relevant and viable words or phrases that most likely to be entered by them to find information. Undoubtedly, ...