Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services. Creates engaging written content while staying up-to-date on latest marketing technologies and social media.
Digital Marketing Strategist Job Duties:
- Develop and implement Paid Search PPC strategies for Google Ads & Facebook Marketing
- Create and manage link building strategies, content marketing strategies, and social media presences
- Research and analyze competitor advertising links
- Conduct keyword research and identify potential keywords, target audience, and target location.
- Innovate and present new marketing platforms and strategies
- Forecast marketing campaign growth and ROI for marketing campaigns
- Manage email and social media marketing campaigns
- Come up with landing page/website recommendations to make it into a conversion-driven one.
- Skills in using Google Analytics, Google AdWords, and other relevant sites
- Drive traffic to company & client’s website
- Work closely with the other teams to meet clients’ marketing goals and solve any issues instantly.
- Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Up-to-date with the latest trends and best practices in PPC
- With minimum 2 years of experience working in the digital marketing industry
- Proven SEM experience managing PPC campaigns across Google, Facebook, LinkedIn & Instagram
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEM
- Being data-driven and kind of a data-geek, clear understanding of data, analytics, metrics and statistics.
- Highly proficient in spoken and written English
- Strong analytical thinker and strategist