Digital Marketing Strategist

Are you ready for an adventure in Digital Marketing? We are hiring a Digital Marketing Strategist who will be in charge of Pay Per Click (PPC), Social Media Advertising and Strategies.

The suitable candidate must be able to develop strong and innovative digital marketing strategies, Pay Per Click (PPC), and other techniques to drive traffic to company pages and generate interest in company products and services.

Digital Marketing Strategist Job Duties:
  • Develop and implement Paid Search PPC strategies
  • Create and manage link building strategies, content marketing strategies, and social media presences
  • Research and analyze competitor advertising links
  • Conduct keyword research and identify potential keywords, target audience, and target location.
  • Innovate and present new marketing platforms and strategies
  • Forecast marketing campaign growth and ROI for marketing campaigns
  • Manage email and social media marketing campaigns
  • Come up with landing page/website recommendations to make it into a conversion-driven one.
  • Skills in using Google Analytics, Google AdWords, and other relevant sites
  • Drive traffic to company & client’s website
  • Work closely with the other teams to meet clients’ marketing goals and solve any issues instantly.
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Handle all aspects on PPC from creating ideas to reporting
  • Up-to-date with the latest trends and best practices in PPC
Requirements:
  • Candidate must possess at least Bachelor Degree / Professional Degree / Post-Graduate Diploma in Marketing, Multimedia, Business Administration or equivalent
  • With minimum 1 year of experience working in the digital marketing industry
  • Proven SEM experience managing PPC campaigns across Google, Facebook, LinkedIn & Instagram
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Being data-driven and kind of a data-geek, clear understanding of data, analytics, metrics and statistics.Experience
    working with any of these website analytics and SEO tools:

    • Google Analytics
    • Google Keyword Planner
    • Google Search Console
    • Moz
    • SEMrush
  • Detailed-oriented, ability to multi-task, and excellent organizational and time management skills.
  • Highly proficient in spoken and written English
  • Strong analytical thinker and strategist

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