SEO & Ecommerce Website Revamp

How Nexus increased total traffic and revenue by 46% in revamping their website into both mobile responsive and user-friendly.

About
Nelissa Hilman

Nelissa Hilman design shoes that celebrate women. Dedicated to creating the perfect pair, emphasis is given on updated-classic design with distinctive youthfulness, comfort, sustainable material and craftsmanship. They are currently stocked in independent boutiques and departmental stores in Kuala Lumpur and Singapore.

Objective of
Campaign

A new interface of website with mobile responsive and user frie ndly, expand business to B2C worldwide.

Challenges of
Campaign

  1. Improve user friendly on booking and reservation system.
  2. Want to design a user-friendly and trendy fashion responsive website design.
  3. E-commerce platform as easy customer from oversea could make payment through the payment gateway platform.
  4. As they're fashion industry, so they always need to have flex ible changes on the design.
  5. Request to have GEO IP where different country can detect the related currency.
"The people behind Nexus Mediaworks has been real great help wi th the development of our website. Being in close touch with one of their team members (Sim) throughout the whole time has helped us address technical issues efficiently. The team has also been very accommodating to our last minute changes and edits which have been very helpful in our ever changing website. We're happy to have Nexus Mediaworks with us as our website dev eloper for our brand.”

Nexus
Solution

  1. Revamp website into both mobile responsive and user friendly.
  2. Come out with a solution that client able to update the layout changes flexibility by themselves instead of hardcoding (especially homepage).
  3. Different design on desktop and mobile with user friendly.
  4. Customize the payment gateway plug-in (client is using Maybank2u, Paypal, iPay88).
  5. Do accept client's requirement that are quite challenging (ie. InstaShop).

Website
Outcome

Before Revamp

After Revamp (homepage)

Feature - Instashop (sync with Instagram and users can purchase from there)

Feature - Geo IP (the currency change based on the region location / choose different currency to have comparison)

Business
Results

  1. Better user experience and brand appearance of website.
  2. Getting more traffic and sales from other countries.
  3. During promotion period of the month (Aug), traffic increased 46% and revenue increased more than 3x as compare normal period of time.
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