• candy
    By: Candy

    Are You On YouTube?

    YouTube Ads is a powerful tool to generate awareness and revenue for your business. As the second largest search engine after Google, almost 5 billion videos are being watched daily with the majority of the audience range between 18 and 49 of age.This number will only expand in the future and according to ...
  • 44129400_10217499536503984_4650856691397558272_n
    By: Candy

    We achieve 150% increased in conversion rate in 6 months!

    Have you ever thought how many people are searching on Google nowadays? 3.5 billion!Well, isn’t that an opportunity you should grab?Now you might ask, should I opt for Search Engine Optimisation (SEO) or Pay-Per-Click (PPC)? While both SEO and PPC is able to improve the visibility ...
  • 44129400_10217499536503984_4650856691397558272_n
    By: Candy

    Why businesses should invest in Pay-Per-Click (PPC)?

    Have you been thinking about entering the world of Pay Per Click?Pay-Per-Click (PPC) is an internet advertising model used to generate quality leads to websites when the advertisement is clicked.  There are various PPC platforms out there. At Nexus, we specialised in the following: Google Ads Facebook Ads YouTube Advertising LinkedIn Marketing ...
  • 44129400_10217499536503984_4650856691397558272_n
    By: Candy

    6 Google Ads Metrics you should track.

    Google Ads is by far the best Pay-Per-Click (PPC) platform but it can be costly for small and medium businesses. Make every cent spent count. Focus on your business goals and identify the relevant Google Ads metrics to maximise your campaigns’ effectiveness.Wait a minute. Google Ads provides tons of information with confusing ...
  • Henry
    By: Henry

    Surface Scratch: AdWords Smart Bidding

    Stop the hassle to optimise campaigns manually. Although you have full control over your advertising campaigns, when data gets larger, more time is consumed. With the advent of machine learning in various facets of our lives, Google already has the technology to help advertisers optimize their campaigns more ...
  • melissa
    By: Melissa Cheng

    SOON, Page Speed Will Be A Ranking Factor for Mobile!

    Have you ever clicked onto a website and had to wait for quite some time before a page loads? According to a study, 22 seconds is the average time needed to for a mobile landing page to fully load, but 53% of a mobile site visit is ...
  • tan-min
    By: Tan

    Why You Need SEO & PPC in Your Marketing Plan

    Web traffic is the core of any online platform, website, app or digital presence. When you increase your traffic along with the quality of the visitors, you are more likely to increase your website conversion and get that traffic to become paying customers!Most of the businesses are limited to either (Organic search engine optimization - SEO) or (Paid ...
  • melissa
    By: Melissa Cheng

    Can’t decide between Facebook Ads & Google Adwords?

    When it comes to Pay-Per-Click (PPC), Google Adwords and Facebook Ads ...
  • shichyn-min
    By: Jess Lim

    The Ultimate Blueprint for a PPC Landing Page

    No ONE formula can make a perfect PPC landing page. BUT, you shouldn’t miss out the must-have core elements to make a good PPC landing page because it gives the first impression to your visitors and helps to guide your visitors to hit your goal.Let’s us provide you the ultimate blueprint for a PPC landing page that converts! The main headline - What are you offering? The exciting element - 1-2 minutes video showing your offer ...