How Digital Marketing Will Change in 2018
This move in 2018 is also accompanied by a shift in digital marketing. New trends are entering the market and your company needs to be aware, otherwise, you may be forced to leave. As demand becomes more compelling and appealing to more customers, future digital marketing will drive new technologies as consumers demand a complete experience.
The function of the marketing function is to ensure the visibility of the brand and to reach out more customers. In addition, this is not just about products or services, it's about the experience that your customers get when they are associated with a brand.
Here are three important trends we can expect in 2018:
1. Augmented Reality Through Social Media
As smartphones become more powerful and social applications are better integrated with AR, brands will use AR to interact better with consumers. This combined with Augmented Reality will provide the experience that customer is looking for. For example, using your location, the brand may trigger sponsor AR content that was only available for that location at the time. Pokemon Go is a pioneer of this idea. “Maybe Instagram and Facebook will soon integrate that technology into its platform” said by Chris Carter.
2. Collapse of the Influencer Market
The market is moving to the organic promotion-driven model. Unlike earlier the brands that you invested in influencers. They either do not measure or see the results they can get from other marketing spend. The market will collapse as some select individuals attribute the brand to individuals who drive results or shift to organic promotion and away from high-cost, middle-level influencers who drive awareness but little ROI.
3. True Understanding of Customer Journey
Digital marketing with a powerful data-driven mechanism is a powerful tool. However, turning the data into a customer journey will be a key element of digital marketing success in 2018. Strive first to use data to know where your consumers will be on every step of their purchasing path, learn what appeals to them, and design your marketing to touch them all along their journey.
Well, these 3 points will be the major digital marketing trends of 2018. As it’s already the second month of year 2018, we will observe and stay tuned on the following stories.