Google Testing Green Ad Tag Colors to Users

Many users in the UK, Germany, Hungary and US are reporting that they have been seeing the “Ad” label in green color. Google appears to be testing changing the yellow ad label to the new green tag. This is a limited test and not everyone is able to replicated it at this point.

Google are testing to find out if green ads can convert as well as yellow. The new green ad tag seems likely to get more clicks for the moment with the rest of the snippet. Users may not be able to recognized green ad tag as ads and therefore get more clicks.

The Ad label and the display URLs in Google text ads are match in green color and here is a screenshot:

Google Testing Green Ad Tag

Google first testing the yellow ad label in September 2013. It makes a lot of sense for them to test the color to green before any changes will be made.

What do you think about this green ad label color testing? Will it be effective and get your attention to click on the green ad tag?

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