How to Outrank Your Competitors in Google | 3 Ways
1. Keyword Research
When a person is in the process of making a purchase, the searches begin very broad in the research phase and become more specific as that person gets closer to making a purchase. With SEO, you can (and should) target users at all points in the buying cycle.
Many companies get hung up on the top funnel terms.
Big, broad, high volume terms that are sure to bring in tons of sales leads and sales, right? The truth is, broad terms are extremely competitive, and can also bring with them a lot of unqualified traffic.
Long-tail keywords (~3+ word searches) generally have lower search volume and are less competitive but represent users who are near the end of the buying cycle. This is also a space where you can more easily outrank competition and earn more qualified traffic at the same time. If you’re competing in an established industry, competition can be fierce.
2. Terrorize your competitor’s backlinks
These are the questions that you need to answer if you want to surpass another website’s current ranking.
The solution is to find who is linking to your competitor’s top 10,000 or 500-word pieces. Then, try to recreate those links. Google wants its search engine to deliver relevant results to users. To ensure this, Google’s “Brandy” update released back 2004 set in motion the wheels for search engines to use LSI. In this case, Google will crawl your page and expect to find terms such as “automobile” and “collectors” in your content. This helps search engines better understand and rank your content.
That’s not all – Google’s recent Hummingbird update has also made Google far more effective at figuring out user intent across multiple keyword variants. In a post-Hummingbird world, you don’t have to create separate pages for keywords that can be covered under a single head topic. For instance, a single page about “Inbound Marketing Definition, Processes and Tools” can cover keywords like “inbound marketing methodology, inbound marketing tools, inbound marketing process”. When typing in a keyword in Google, it automatically recommends a list of related terms.
3. Identify the Things Your Competitors Are Doing
Let’s start with competitors within your niche.
You’ve identified a website that is ranking for keywords that are relevant and attainable for your website. Perhaps they are benefiting from a playful tone in their meta descriptions with interesting CTAs. Or maybe they use a lot of technical jargon that resonates with their target audience.
If they are within your niche, and outranking you in the SERPs, you may want to consider a similar SEO strategy. Bookmark their website so you can come back to it and continually analyze their optimizations and content.
So there you have it, those are 3 ways to help you to outrank your competitors and increase your website conversions in the long term.
Are You Looking For The Best SEO Services In Malaysia?
At Nexus Mediaworks, we have tight tolerance in order to deliver high-quality service when it comes to Search Engine Optimization (SEO). Nexus Mediaworks is the leading SEO Agency Malaysia that has portrayed an extensive number of remarkable SEO results. We deliver SEO Services and consultation to our clients and help them to be one of the top searches in Google search engine. So, wait no more, accelerate your business today with Nexus Mediaworks.