What Is SEO & 5 Benefits Of SEO For Your Business
Put simply, SEO helps to increase your website’s ranking in search engines like Google and this monetary and time investment could make a game-changing result for your business.
In other words, SEO, also known as Search Engine Optimization, could be described as a marketing tool that helps to enhance a web page’s visibility in organic (non-paid) search engine result, increase the opportunities of the page would be crawled and found by the search engine like Google, Yahoo & Bing. The ultimate goals of successful SEO are to increase webpage’s awareness and ranking in Search Engine Result Page(SERP) so it would drive more online traffic to your site. Next, let us share with you why SEO is awesome and what’s the benefits of SEO for your existing business.
#1 Business Credibility
Did you know that 3.5 billion online users are searching with search engines each day (Internetlivestats.com, 2017) and more than 50% of website visitors come from a search engine, instead of a direct link from another website?(Schwartz, 2005) It is not easy to achieve top ranking in the result page, as we all know different user might have different searching behavior and this leads to even more ferocious competition. The search engine can show up to millions of relevant documents or information for every single user query. Unfortunately, only a few would be selected or viewed by the user. Would you click the link on page 12 of Google results? Exactly.
Indeed, more than 70% of online users just focus on the first page’s results meanwhile only less than 27% will view beyond the first page’s results.(Jansen and Spink, 2006) Online searchers would analyze and observe the keyword’s ranking they type in Google or other search engines. People would make an assumption based on the results ranking, automatically and unconsciously. Customers might not realize about this, however higher search ranking make your business more credible in their eyes, they perceive your business has a better reputation and quality.
#2 More Traffic
Of course, traffic not gonna bring you any money. However, would you rather set up your shop on a backstreet in Perak, Malaysia or right in the middle of Kuala Lumpur? All these people walking around in Kuala Lumpur day and night won’t make you any money, but few of them might eventually become your clients. Once customers step into your shop you have to try your best effort to sell and serve them, and website works just like Kuala Lumpur. It’s better to do business on a crowded street corner than on a deserted island. One good thing to notice is that SEO is much more affordable than set up a shop in Kuala Lumpur and with an SEO optimized website, it has higher chances to help you stand out of your competition and gain more customer base.
#3 Improve Offline Conversions
Nowadays, there is more and more customers search for the best local businesses by using their mobile phone and the amount of traffic delivered to mobile devices is more than what we expected. Lee (2017) claimed that 50% of mobile users visit a store within a day of their local search. When people have any queries and seeking for any information, they will immediately take out their smartphone and use Google or other search engines to look for the answer. Also, local customers would rely on online business information and reviews. By implementing Local SEO strategies such as consistent listing and information of your business across the internet including brand name, operating hours, location, contact number and more – all these information would make it easier for potential customers to find you and visit your store.
#4 Fairly Good ROI
SEO offers you a higher return for your business as compared to other traditional forms of offline advertising. It would help to advertise your business more effectively and market to the right set of customers as you don’t have to look for them but the potential customers would automatically search and find you themselves. Once the user types the keywords that match with the products or services your business provides, they will be led to your website. More importantly, almost all of the users that come to your site are qualified leads because they were searching with an intention to look for businesses like yours and they found you, so they already have an interest or need in your products or services.
#5 Valuable insight into your customer
As mentioned above, SEO drives valuable traffic to your site. By using Google Analytics, we are able to track all these traffic and collect valuable information about our visitors. We can read and understand more about our customers e.g. what are the keywords they search, what language they use, their geographical location, the time of day they are most active, how much time they spent on a page and more. All these information are extremely valuable because it could help the marketer to make a more precise decision or marketing strategy for the business, both online and offline.