After two years of waiting, Google has finally confirmed that Penguin 4.0 is real-time now and it brought about some significant changes! The update has affecting many sites in different ways since September 23, 2016 but there’s also some of the best bit of good news.
What is Google Penguin:
It is one of the core algorithms battle spam links tactics and black hat SEO. This update was started in April of 2012 and it made major changes in the digital industry. Websites that are not following the rules will be penalized by Google and disappear from search results.
Let’s see the key features of the Penguin 4.0:
- Penguin is real-time now: It indicates that your page’s rankings change each time when Google data is refreshed in real time and updates the information of your page and pages linking to it. Perhaps, there are both positive and negative impacts of the noticeable faster action.
- Faster recovery from Google penalty: If your website is attacked by Penguin (if you get spam/ unnatural links), you can recover by doing disavow links a lot more quicker right than the previous version.
- Penguin 4.0 is more granular: In fact, the algorithm will penalized on specific pages with toxic links pointing to instead of the whole website.
- For all countries/ languages at the same time: It’s a fair game, the rules are the same for everyone! All websites will experience the same impact despite of the location.
The rules of the game has changed completely. In general, Penguin 4.0 is a whole new era of link building. Want to check if your website is attacked by Penguin and protect your website, feel free to contact our specialists now.
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