Nowadays, a chatbot is important on the website in order to let the people participate in a conversation with the chatbot immediately to get the information. The users can interact with the chatbot in an online environment using artificial intelligence such as chatbox or other chat interfaces. Chatbots gives users a sense of speaking to a real person. Chatbot can be in text-based communication or a form of auditory. There are many chatbots in the online such as this have been designed to engage in dialogue conversations and are often used as part of messaging platforms such as Facebook Messenger.
There is some example common uses of chatbots which are:
1. Instant Messaging
As many chatbots are text-based, the main use for instant messaging is a no-brainer. The best example of the chatbot in the online is Facebook Messenger. The slack/slackbot also is another example and it is a messaging platform that makes working with groups better. Slack made things like centralizing conversations and sharing files a bit easier.
2. Marketing and Promotion
There are a lot website are using chatbot to promote or advertise their products and services.
3. Customer Support
Organizations using chatbot as a customer support mechanism to replace the live chat agent with a bot, safely and at scale. This kind of customer support can help the user in 24 hours.
The Benefits of Using Chatbots:
- Chatbot can help the user access information quicker (less click activity). Chatbots also can improve the user experience on the website.
- Chatbots can help make the brand “Always On”. The Internet is 24/7 and chatbots can help make the brand be visible 24/7 by providing on-going support.
- Enhance the social media support – Deploying chatbots allow the user to combine the growing messaging trend and social media reach especially through messaging apps/bots. The chatbots can further enhance the social media activity and help to improve the brand perception.
- Improved relevancy – chatbot based messaging can support and link to existing content on the website all the while helping solve issues for the users/audience. Provide the right information to the right time in the right format.
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