Why businesses should invest in Pay-Per-Click (PPC)?

Why businesses should invest in Pay-Per-Click (PPC)?

Have you been thinking about entering the world of Pay Per Click?

Pay-Per-Click (PPC) is an internet advertising model used to generate quality leads to websites when the advertisement is clicked.  

There are various PPC platforms out there. At Nexus, we specialised in the following:

  1. Google Ads
  2. Facebook Ads
  3. YouTube Advertising
  4. LinkedIn Marketing Solutions

But, which one should you choose or is it better to advertise on all the platforms mentioned above?

No, no, no. Never advertise on all platforms.

First thing first, you need to figure out your business objectives and what you want the paid marketing campaign to achieve. Do you want to build awareness or to drive traffic into your website, or to generate quality leads?

Let us help you figure it out.

Google Ads

Google Ads is the most popular PPC option because of the massive traffic that it can provide. Your ad will be shown to those who are looking for services or products that you and your competitors have to offer. Google Ads is the best platform if you’re aiming to generate revenue from your ads.

Here’s an example of one of our top performing campaign:

Facebook Ads

With a continuous growth of users, Facebook is a good place for demand generation. Facebook Ads allows you to do two things: retargeting based on segmented marketing and introducing your brand to those who didn’t know your business exist. Besides that, Facebook Ads allows you to advertise on Instagram too.

YouTube Advertising

As the second largest search engine in the world with almost 5 billion videos watched daily, YouTube provides a great opportunity for your message to reach millions of people. Since YouTube is part of Google, you can target your audience just like Google Ads. You might worry about the “Skip Ad” button causing you to pay even though you video is not fully watched. Fret not! YouTube doesn’t charge you for the first 5 seconds. Viewers have the choice to watch the ad or the ad placement is free!

LinkedIn Marketing Solutions

Other than being a social networking platform, LinkedIn is also a professional networking site. Thus, it only makes sense for most LinkedIn users to think about work when they engage with the platform, which makes LinkedIn the ideal platform for B2B marketing than any other PPC platforms.

Interested in PPC?

If you are thinking about doing PPC for your business, either on just one platform or more, Nexus Mediaworks is ready to assist! Get your FREE PPC consultation today - no strings attached.