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How Chatbots Will Improve Your Pay-Per-Click (PPC) Marketing

We have seen a rise in the number of advertisers leveraging Artificial Intelligence (AI) capabilities and this proved to be a popular topic among many recently. One of the most popular Artificial Intelligence (AI) development was the Chatbot. I suggest you read our previous articles about Chatbot Technology and why you need Chatbot for your business if you have not gotten the slightest idea about Chatbot.

In PPC, it is one thing to get your target audiences to click on your PPC ad. However, the biggest challenge is to get them to convert once they land on your website. Majority of audiences clicked on your ad, visited your website, and that’s about it. That’s the sad reality of PPC marketing but fret not, Chatbot will save the day!

Chatbot-assisted PPC landing pages are the future of PPC Marketing

The role of Chatbot is to assist in conversion by interacting with the target audience. A Chatbot can be personalized and customized on landing pages of each ad group. Chatbots are programmable in such a way that it can assist in the conversion processes for each of the products or services promoted in those ad groups. How is that possible? The Chatbot in the Chatbot-assisted PPC landing pages can be programmed in such a way to bring a sense of personalized customer service to target audiences. Here are some general ways you can program a Chatbot:

  • Interact to understand the details that your customers are looking for based on a general product or service provided.
  • Filter out product or service selection by price, size, colours, and other factors.
  • Produce clickable links to specific products based on previous interactions.
  • Filter out general questions like reviews, FAQs or provide suggestions.

In fact, the ways you can program your customized Chatbot are vast. Besides, who else needs a customer service personnel when a Chatbot can be there to answer to customer enquiries anytime any day. They work 24/7! Furthermore, Chatbots is an easy way to streamline interaction by providing faster information to a customer than a customer service personnel. For these reasons, Chatbots can definitely improve PPC landing page experiences and help to increase conversions.

While cost-per-click (CPC) continues to climb and PPC competition remains fierce, Chatbots offer you a way to harness AI technology to provide a whole new landing page experience that helps to drive more conversions through PPC.

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